How did the experimental giveaway go? It went really well! There are some kinks to work out of the system, but I am really happy overall.
All 25 copies of Beverly were downloaded by day’s end. I got my pattern out to some more people, and it didn’t result in the frenzy that occurred when I made Mode Moderne free for a week. (The story behind that is really dumb. I’d promised people in my Ravelry group that I’d give them a free copy if they wanted it, and I made the period a week so they’d have time to get it if they didn’t see the post right away. Then word started to get out, and people downloaded it in droves, so I changed it from a code to a temporarily free pattern, since it was my 50th, and it seemed celebratory. It was artificially kept at the top of the Ravelry “Hot Right Now” list for most of the week, but it did not result in an uptick in sales, nor in knit up versions. I think people basically hoarded it.)
I mostly was able to keep on top of crossing out codes on the blog post about the giveaway. However, two codes were used out of order, which meant that when I got down to the last two codes on the list, they had already been used, and I had to go and manually check which codes still worked. That part is less than ideal, so if I do this again, which I think I likely will, I will have to come up with some other way to give out the codes. The codes tended to be used in waves, so I’d have no codes used for a few hours, and then four or five used very quickly in a row. It was during one of these waves that the order of codes used was messed up.
Next time I try something of this sort, I will announce it ahead of time, and I will try experimenting with how to release codes. One possibility is to release five at a time at intervals throughout the day, so the given number at any time is lower, and I won’t have to scramble to find which codes have been used.
I hope that everyone who got a copy of Beverly enjoys it! I had fun interacting with folks while the giveaway was going on, and I look forward to doing this again!